I started off my creating an initial layout on Microsoft Word. This was a pretty straightforward layout with simply various fonts and colours. The majority of the work was then done in Adobe Photoshop.
I decided on a red and black background because it would both fit my genre as well as looking really appealing. In this particular case, I was inspired by some general backgrounds that are desktop wallpapers more so than previous bands adverts:
These examples however would be far too hard to replicate with not much time to create an advert as well as a digipak. This left me with the decision that I want something that will stand out, yet be simplistic whilst doing so.
The different shades of black and grey were created by creating different sized shapes in Microsoft Word, and then then by altering the shades of grey and black, I was able to create the perspective that some are protruding more so than others, and so the first draft of my background was done.
I have previously used Photoshop, and therefore had a rough idea of how I was going to go about creating the background, however just to be on the safe side I thought it would be best to look up a video on YouTube of how to create a wallpaper (in my case, a background for an advert).
The man in this video had pre downloaded brushes to have a wild effect, whereas all I needed was simple lines of bright red. I used effects much like those seen 11 minutes and 40 seconds into the video to create the dashes of red, of course I made it so it is as if it is seeping through the black. Meaning that it seems more direct and subtle than how the video designed the wallpaper, it was a slightly different process as the pattern I needed to produce isn't as extravagant as seen in the video. I also believe that this would link with my song choice, because it could be viewed that there is a deeper, darker meaning to 'Boulevard of Broken Dreams', which when listening to the song there is.
I finished by to sharpening the overall image as well, giving it a glossy appearance and added a lens flare in the centre of the 'o' in Ragnarok. However it does not appear as much of a lens flare as I focused the light directly on the 'o'.
I wasn't sure whether or not to have my final advert with the lens flare or not, so here's both: