Tony Petrossian is an acclaimed director of commercials, and most importantly music videos. He has directed music videos for such artists as Rise Against, Three Days Grace, Avenged Sevenfold, Bullet for My Valentine and many others.
With previously mentioned bands, it is at least reasonably clear that this music video director specialises in heavy metal videos. Petrossian likes to incorporate live performances into his work. For example if we look at Stone Sour's 'Through Glass', half of it is of the band playing their instruments as they would at a live gig, and if we take Bullet For My Valentine's 'Scream Aim Fire' there is no story being told at all. Instead the entire video is the band members just playing their instruments. This shows he believes that the most important element to a rock/heavy metal music video is the audience being able to see the instruments being played. In 'Before I Forget' by Slipknot the video was compiled of various shots of various guitars, microphones and drums.
His Three Days Grace video 'Never Too Late' was nominated for Video of the Year at the 2007 Much Music Video Awards. His Slipknot video for 'Vermillion' won the Audience Award at the SXSW Film Festival in 2006. And his video for 'Before I Forget' won Slipknot their first Grammy for Best Metal Performance in 2005. In 2010, Roadrunner Records counted down their top 10 videos of all time and 'Duality' (Slipknot) topped the chart at #1. Petrossian's 'Through Glass' music video for Stone Sour followed closely behind at #4. 
'Before I Forget' features many close ups of the primary instruments that appear in the music video, not one shot is a clear image of any of the nine band members face. Instead long shots of the band are purposely taken out of focus because the band wanted for the main feature of the music video to be the music that is produced, instead of the people behind the sound.
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